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Meet Tiffany Sass of St. Cloud

Today we’d like to introduce you to Tiffany Sass.

Hi Tiffany, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started with a camera in my hand from a pretty young age. I vividly remember as a kid taking my grandparent’s point-and-shoot digital camera into the garden and photographing all the bees, barn cats, and prettiest flowers and rushing inside after to download all the photos to their desktop computer. Those photos really sparked my love of the photography process. A love of not just taking a quick photo, but also chasing pretty light, seeing other living things and capturing their moments as I experienced them, post processing, printing my favorite snaps, and sharing my work with anyone who would look at it.

That love of the process carried throughout countless school classes, into a few just-for-fun sessions for family and friends (some of whom I still see yearly for photos as paying clients, which will forever not blow my mind), and now, all this time, and all these sessions and celebrations later, it’s bloomed into a family business and full time career I once thought was a crazy dream.

P.S. My grandma still has some of those bee photos proudly on display in her home two decades later.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Nothing is ever “easy”. There are very few worthy short cuts in success and everyone has missteps throughout the process of growing a business. There are always unexpected things along any path and that’s just life (and business). Facing challenges with a pretty relentlessly optimistic mindset has truly carried me to this point. I love a good plan, don’t get me wrong, but the moments when things are kind of going off the rails are where I tend to thrive, believing the messiest roads usually have the best stories at the end.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a family, brand, and wedding photographer by category, though I tend not to box myself into specific ‘key words’ and instead just chase good light, edit consistent imagery, and create timeless photos for my clients at whatever stage they’re in.

I’m probably known for my post processing more than anything as I tend to stick pretty true to color, just a bit more poppy and golden (think, warm sunshine inside your photos). I also rock a mean ‘dad joke’ and truly, in my core, believe photo sessions don’t have to suck. Play with your family, in a place that feels like home, and we’ll capture all the magic.

I am absolutely blessed by a returning client base, some of whom I’ve worked with since the very beginning and still see yearly, and that’s honestly what I’m most proud of I think: providing a service valued enough by my clients to work with so many of the same families year after year. There is nothing cooler than celebrating every stage of life with your clients. Life moves super fast and knowing that people spend their precious family time in front of my camera will never not be the biggest compliment.

Where do you see things going in the next 5-10 years?
I honestly don’t know where this industry is headed, but I’m pretty stoked to see where we end up!

Everything is always changing in the world of photography, from gear upgrades and updates to new trends in editing. I am not a trend chaser by any stretch, but the one thing I would love to see in the industry is getting back to creating and sharing from a place of authenticity instead of chasing viral posts and likes.

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