

Today we’d like to introduce you to Tracy Frederick
Hi Tracy, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Hello there, I’m Tracy! If someone had told me five years ago—or even just two years ago—that my life would take such an incredible turn, I would have laughed and quickly shared my “perfect plan.” Yet today, those plans have beautifully evolved, and I couldn’t be more thrilled!
AWARE Coaching + Wellness was born from a place of frustration, a journey of transformational healing, and a heartfelt commitment to exploring new ways of living. I moved away from the relentless hustle and bustle that left me feeling drained and burned out, and if I’m honest, quite miserable.
As a single mom to two wonderful children and with 15 years under my belt as a teacher, coach, and educational leader—not to mention my deep love for learning—I launched AWARE Coaching and Wellness to transform how we live and lead. While I do have degrees and certifications, the most enriching lessons have come from wholeheartedly embracing the adventures and challenges life has presented.
Managing home life, pursuing a successful career, and the constant rush led to unexpected curveballs (including a global pandemic). These challenges compelled me to pause and embark on my own transformational journey. This experience taught me to live fully in the present and discover true self-care—not just bubble baths or spin classes, though they have their place—but something far deeper. This epiphany led to the creation of AWARE Coaching and Wellness, to share the learning that profoundly changed my life.
So, what if I told you it’s possible to balance a career, family, and life without sacrificing peace and tranquility? To be present even with a seemingly endless to-do list? Although it might sound impossible, I discovered tools that illuminated a life where I could thrive in my strengths, find flow, and savor every moment—free from the stress and burnout I was accustomed to. While challenges still arise—frustrations, sadness, and annoyance—they pass more swiftly as I embrace these new tools.
This wasn’t an easy journey, but looking back, I wouldn’t change a thing. I am so grateful for the opportunity to help individuals, leaders, and organizations transform how they live + lead. Supporting the transformation journey that allows them to reconnect with their aliveness and purpose is empowering and humbling.
I also wrote a blog about our story. You can read more here. https://www.awarecoachingandwellness.com/aware-blog/mystory
We all face challenges, but looking back would you describe it as a relatively smooth road?
The journey of AWARE Coaching + Wellness has not been a smooth road, but does anything truly go the way you planned it? Like many transformative paths, it was marked by challenges, growth, and moments of deep introspection. Initially the ups and downs were due to my own need for healing. I met some of the most amazing people as I moved from surviving to thriving, learning new practices, engaging in activities that were renewing and empowering, however, this process was slow.
Alongside giving myself permission to truly embark on this healing journey, I stumbled upon one of my primary challenges – overcoming self-doubt. Stepping into the unknown and away from my “perfect plan” required a leap of faith, trusting that I could create something meaningful and impactful. Not to mention the fact that I had no idea how to run a business! It demanded new skills and knowledge, from managing operations to understanding marketing and client relations, all while maintaining the integrity and vision of AWARE Coaching + Wellness. Some days there was forward progress and celebrations, while other days I just wanted to give up and quit.
Throughout this journey, staying true to my desire to never return to the hustle and bustle, stress, and burnout I left behind has been paramount. It meant consistently prioritizing genuine self-care and ensuring that the business aligned with my core values of balance and well-being – this is easier said than done!! These obstacles, though daunting at times, became pivotal learning experiences, ultimately forging a pathway for personal and professional growth that has allowed me to build the life I have always desired and a business that allows me to add value to the lives of others. Through perseverance and commitment to my values, AWARE Coaching + Wellness stands as proof that transformation is possible for those seeking true fulfillment in their lives.
Can you tell our readers more about what you do and what you think sets you apart from others?
At AWARE Coaching + Wellness, I focus on empowering individuals, teams, and organizations to transform their lives by embracing balance, well-being, and personal growth. I specialize in guiding clients to shift away from the hustle and bustle lifestyle, helping them redefine their relationship with stress and burnout, and steering them towards living in the present moment. My approach emphasizes building personal resilience through a strengths-based approach, utilizing evidence-based strategies to assist individuals in finding their flow and thriving amidst life’s demands.
What sets AWARE Coaching + Wellness apart is our holistic approach to well-being. Rather than solely focusing on immediate challenges, we prioritize building sustainable practices that enhance overall life satisfaction and resilience. Our offerings include personalized coaching, which supports individuals on their unique journeys, and immersive retreats, where participants can unplug from the daily grind and connect with like-minded individuals. These retreats provide an opportunity to learn and practice new skills and strategies that can be seamlessly integrated back into daily life.
Additionally, we offer team workshops designed to cultivate a strengths-based culture that embraces change. These workshops empower participants to achieve at high levels, ensuring everyone moves together toward desired outcomes. Through these collective efforts, AWARE Coaching + Wellness fosters an environment that supports lasting personal growth and promotes a community of well-being and shared success.
I am most proud of the tangible impact AWARE Coaching + Wellness has had on clients’ lives, helping them discover newfound peace, strength, and a redefined sense of fulfillment. Witnessing clients unlock their potential and find joy in their everyday lives brings immense satisfaction.
What truly distinguishes AWARE Coaching + Wellness is the commitment to not just aim for success, but to redefine it, prioritizing the things that truly matter to them in order to find true happiness and inner peace. This philosophy, combined with the personal insights and practical tools shared, ensures that clients are not only supported in the present but are also equipped to handle future challenges with confidence and clarity.
So maybe we end on discussing what matters most to you and why?
People matter the most! In my personal life, in my professional life, I wouldn’t be where I am without amazing people around me.
My kids, who are my world, have been my greatest teachers. They’ve taught me resilience, patience, and the importance of living in the moment. Their influence underscores the value of nurturing relationships and demonstrates the profound impact we have on one another’s lives.
Equally significant is my partner, my biggest cheerleader on this incredible journey. His unwavering support and belief in my vision have been pivotal as I navigated the challenges of building AWARE Coaching + Wellness. His encouragement has provided the strength and assurance needed to persevere through uncertain times.
I am profoundly grateful to the people closest to me—the friends, family, and teachers who have celebrated with me during triumphs and lifted me during challenges, those who reminded me of this dream’s possibility even when it felt distant. Their love and support have been a constant source of strength and inspiration.
Together, these relationships reinforce the philosophy that people are at the heart of what truly matters. Empowering individuals to lead balanced and fulfilling lives, where well-being is alongside personal and professional goals, is at the heart of everything we do. This is not just a professional commitment; it is a deeply personal belief shaped by my personal experience and the incredible people in my life who have stood beside me along the way.
Pricing:
- Our services area available on our website and we are always open to customizing packages to meet the needs of our clients!
Contact Info:
- Website: https://www.awarecoachingandwellness.com
- Instagram: https://www.instagram.com/aware_coaching_wellness
- Facebook: https://www.facebook.com/allthethingscoachingandconsulting
- LinkedIn: https://www.linkedin.com/company/aware-coaching-wellness