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Rising Stars: Meet Aubrey Lofgren

Today we’d like to introduce you to Aubrey Lofgren.

Hi Aubrey, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I’ve always loved taking photographs. And when I became a mom, I really wanted to have professional looking photos of my kiddos & to capture all the stages as they grew up. I wanted tangible memories of their childhood. I started out shooting with an old Minolta 35mm that my dad let me borrow which was so fun! It really taught me the value of getting it right in camera because film wasn’t cheap to get developed. I eventually upgraded to a DSLR camera & have been learning ever since! I practiced with my kids, my friends & my family. I googled & taught myself how to use Photoshop so I could edit my photos. I soaked up whatever I could learn from Google, Facebook groups, Youtube videos, & online courses. I really never had the intention to turn my hobby into a business but I had so many people asking for sessions, it just became the obvious next step. I officially started Aubrey Lofgren Photography in 2018 & have been growing ever since!

We all face challenges, but looking back would you describe it as a relatively smooth road?
I have to say that I’m very fortunate to be able to do what I love for my job. Before I even started my business, I learned a lot from other photographers in the online groups I was in. Basically of what to do & what not to do so I implemented those little gems into my business right from the get-go. Of course aspects of a business always need some tweaking so there’s been that lol but I feel it’s gone pretty well. I think the biggest struggle though was & still can be at times, what we photographers call “imposter’s syndrome”. It’s that feeling of not ever being good enough to be called a professional. And it affects how your business is run because a lot of photographers end up charging too little for their work & undervaluing themselves. So that is definitely a struggle. Especially every time I decide to raise my prices. I have to remind myself that I am worth it & that I deserve to make a living at what I do.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a professional photographer that specializes in capturing maternity, birth, newborns, & babies. My style is very classic & features true colors with a minimalist approach so that the focus is on my subjects. My goal for every one of my sessions is to produce gorgeous, timeless images that my clients will enjoy & treasure for generations. And I think that really sets me apart because my clients can feel that I put 150% into their session. I make my pregnant mamas feel like goddesses; I am a calming presence for my birth clients; I am a baby whisperer; & I will act a fool to get your little one to laugh & smile! One of the things I am most proud of is the fact that I’ve been published multiple times. Seeing my work in print & being featured among so many other talented artists is such an honor & a privilege!

Where do you see things going in the next 5-10 years?
Hmmm, that is a really great question. I wish I had the answer. I know that there is such a push to educate photographers so that they value themselves & charge enough to make a livable wage. But there is such a large amount of ones out there that are devaluing the industry by not charging enough or worse, running their businesses illegally & not paying taxes. It makes it harder for the rest of us for sure because it teaches clients to expect low, unsustainable prices. So where the industry goes is ultimately up to every photographer out there. They, as a whole, will run it into the ground or through proper education, they will contribute to photography being a valued & respected profession. Oh, & I see the orange, Oompa Loompa skin becoming a thing of the past, lol!

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Image Credits

Aubrey Lofgren Photography

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