Today we’d like to introduce you to Danielle Everine.
Hi Danielle, please kick things off for us with an introduction to yourself and your story.
I have always been interested in fashion as a form of self expression. I started designing and making clothing as a child and have not stopped. Store bought apparel never suited me. I was classically trained in fine art with a focus on sculpture and the art of fashion. For 15 years, I have worked in every aspect of the apparel industry and am an expert in product development. My focus is in using natural fibers and USA manufacturing.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Fashion is a difficult industry to work in. Traditionally seen as ‘women’s work’ it is not highly valued despite being a 3 trillion dollar industry. Exploitative environmental and human practices abound. Oppressive beauty standards are promoted to drive sales. Despite the history, I see positive change on the horizon. Thanks to campaigns such as Fashion Revolution Week (which was created in the wake of Rana Plaza disaster in 2013) people are learning the tolls of fast fashion and making alternative purchases. Many farms and fabric producers have improved environmental practices and made materials available to small brands. Social media has helped redefine limited notions of beauty by including people of all shapes, ages, genders, abilities and more. There is a lot more work to do, but it is great to see the industry shift in a good direction.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a textile and fashion designer with a specialization of working with natural fibers – organic cotton, silk, wool and linen. Most recently I designed a series of surface patterns that I have printed on the fabrics using an Eco-friendly, direct-to-fabric method. The prints are inspired by 1960’s French Riviera, the styles are mini-dresses, silk scarves and cotton bandanas. The combination of joyful prints on natural fiber fabrics and made in Minneapolis set my brand apart.
Is there anything else you’d like to share with our readers?
I am producing an event for Fashion Week MN, Into The Studio, on April 27, 2022.
Into the Studio is a presentation of six spring 2022 collections paired with a conversation about fashion from the designers’ perspectives.
Into the Studio will be co-hosted by industry veterans Sarah Butala of Strey Designs and Danielle Everine. Along with the presentation of each collection on live models, the designers will discuss their process. Included topics will be sustainability from a maker’s viewpoint, what goes into a collection and what drives each of us to work in the industry.
Fashion Week MN takes place every spring and fall in the twin cities. It is a largely grass-roots and volunteer run organization of dedicated people wanting to highlight the talent in MN. www.fashionweekmn.com is a great place to learn more about our community.
My work can be found at www.danielleeverine.com and on IG @danielleeverine and in person at Strey Collective, Northrup King Building 1500 Jackson St NE Minneapolis.
- Email: firstname.lastname@example.org
- Website: www.danielleeverine.com
- Instagram: danielleeverine
- Facebook: https://www.facebook.com/DanielleEverine/
- Twitter: https://twitter.com/DanielleEverine
@FashionWeekMN Spring 2022
Joe Dammel (Dammel Photographic Works | @dammelphotographicworks)
Reflect Salon (@reflect.salon)
North Loop Studio (@northloopstudio)
Chandler Weir (@chandlerweir)