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Rising Stars: Meet She’ Alexander

Today we’d like to introduce you to She’ Alexander.

Hi She’, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Hi! My name is Ashe’ (pronounced as Ase’) and I am an amazing, self-taught hairstylist, one of many talents, located in Minnesota! My passion for hair began as a young girl. In the early 2000s, there were too many hairstyles to keep up with at the time but I was determined to try them all lol! Social media wasn’t really a thing at the time, so most of my inspiration for potential styles to try on myself, sisters or friends came from magazines, celebrities that I saw on 106 & Park, beauty salons or what my classmates would showcase every week. In high school, I joined our cosmetology program sophomore year and immediately fell in love with all there was to learn and do! It was then that I realized that there was way more to offer than just styling hair as a hobby or just for fun, I could literally turn this into a career!

In 2010, I wanted to further my education in cosmetology so I attended Texas Barber College and Hairstyling Schools to professionally grow my skills and to also study for the Cosmetology State Board Test. I built some wonderful friendships and gained knowledge from both experienced barbers and cosmetologists. There were definitely some challenges along the way. At the time I was carrying my child and I guess children decide when they want to enter the world lol! Early delivery prompted me to halt my potential career and focus on my new blessing and step into a new, rewarding career as a mother! Relocating to Minnesota was not only a big move but also an even bigger weather change! Like what is all this white stuff (snow) on the ground?! And is that a negative symbol in front of the weather temperature?! Completely shocked but hey, cheers to new beginnings! I picked up where I left off and decided to continue my journey to becoming a hairstylist. I finally completed my cosmetology hours at Century College and had all the credits I needed to move forward! What a huge accomplishment that was for me!

In 2017, Sle’ By She’ was born! As my child got older, it was extremely important to me to be present in my child’s daily activities, in-school and out-of-school and I needed a better work-life balance that no job at the time was willing to accommodate. I begin to take styling hair out the passenger seat and turned it into my bread and butter! I started taking on clients to pay for an upcoming trip to New York and I was amazed at how many people supported my craft at the time, even when I thought my craft could still use some work, but my clients thought otherwise. Over the years, my clientele grew tremendously but mama (me) still had to work! In 2019 I stepped into the IT field, took up a trade and graduated! I got my first job in the tech field and I was super excited to begin this new venture! I was employed as an entry level employee with a tech company and shortly after, I was laid off unfortunately in March 2020 due to the COVID-19 Pandemic. I was back at square one. I knew I needed to do something to continue to financially support my son and I. Unbeknownst to me, I had this talent right in my back pocket…hair styling! Sle’ By She’ Beauty was REBORN! Till this day, It just dawned on me that I am currently living in my dream, living in everything I prayed for! SBS Beauty is not only successful but continues to grow and I’m looking forward to all there is to come! The rest is the present history that I am currently living. Perseverance.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road has definitely not been a smooth one, but that’s what makes the journey worth continuing. I’ve learned that nothing comes easy. I have endured some struggles along the way but nothing that I wasn’t built Ford tough for. I’ve personally dealt with relocating my business a couple of times but I will say where I am now, made it totally worth it, whether of course tends to not be my favorite bestie, the pandemic also played a role briefly. I think business owners in general learned a thing or two during those times and lastly, energy. Some days aren’t perfect and some days you can get overwhelmed being the CEO, marketing director, accountant, therapist, content creator, social media manager, etc. of your company but I’ve learned how to better manage my time, professionally and personally.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Professionally I am known as a hairstylist, but I feel as though I am an artist. I look at the work that I produce as a form of art. I love being creative and take pride in what I do. Socially, I’m known as a Braider. I specialize in natural hair styling and braiding, meaning that I style natural hair without the use of any chemicals or permanent coloring and braiding is simply weaving, plaiting, lacing and/or inter-lacing. I am most proud of being a self-taught stylist. I learned 100% of what I know and do by consistently practicing and being dedicated to being better; trial and error is apart of where I am today. What sets me apart from others is that I genuinely care about the natural state of my client’s natural hair. In this day and age, there are many styles that jeopardize the natural state of our hair that can potentially affect us long term and we may not even know it. It’s important to me that inform my clients to take care of their natural tresses in order to continue to be creative and explore different looks.

Any advice for finding a mentor or networking in general?
It’s funny that this question is present because one of my goals for 2022 is to stop shying away from networking! I am an introvert by nature but depending on the environment and my comfortability, my extrovert side can be right around the corner. My advice for networking is to just do it! I know it sounds a bit cliché but it’s really as simply as that. YOU are your brand and if no one knows who you are, then how will they know your brand? Relax, breathe and meet! As far as mentoring, I have met some amazing women along my journey that have poured into me! I wouldn’t say that I ever found a mentor, but I will say a positive, genuine community of supporters goes a long way! What has worked for me is being intentional about any and everything that pertains to me and my business. If I am seeking to grow in my business, I become intentional about the clientele I attract, the events that I attend, the people I surround myself with, protecting the ideas that I choose to share and being consistent in marketing my business (still working on this), as well as keeping business, business.

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