Rising Stars: Meet Veronica Johnson of Saint Paul

Today we’d like to introduce you to Veronica Johnson.

Hi Veronica, thanks for joining us today. We’d love for you to start by introducing yourself.
I have always enjoyed spatial puzzles, finding a “home” for objects and sorting and organizing. Becoming a professional organizer has been a process that unfolded through many small steps and revelations. I went to school for Human Services, and while I was working in direct care, I became comfortable working one-on-one with people in their homes. I saw how much a person’s home environment directly reflected and impacted their ability to effectively interface with the world. When the pandemic hit, so much was questioned and thrown up in the air and I decided to make the jump into entrepreneurship. I worked long and hard at building my clientele through smaller projects and referrals, learned how to market, took classes, read books and spent a lot of time thinking about what my business should feel like and how it should function. I’m so happy that I’ve found a profession that allows me to make a difference in a way that fits my natural abilities and feels rewarding on many levels. Home organizing offers opportunities to connect and honor people’s lives because people’s home and belongings are connected to larger emotional concepts like identity, past struggles and memories, as well as dreams and visions of the future. I love meeting new clients and learning how they operate. Digging in and finding solutions for clients in a way that empowers and uplifts their lives keeps me motivated and inspired.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Adapting and coming up with new approaches and solutions to different challenges has been constant. When you are all departments of a business- the research and development team, the marketing team, the financial team, the outreach and the physical worker, you are the one who is responsible for what happens and you are responsible for making any necessary changes. Owning my own business has connected me more deeply to a sense of “If I don’t know how something works, I can learn and figure it out.” I’ve also connected more deeply to my intuition and values to structure how I work with clients on the personal and emotional level.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I work with people one-on-one in their homes on various projects all centered around creating new systems of organization for different aspects of their lives. My days consist of anything from helping de-clutter and downsize in anticipation for a move, to helping process estates, set up a home office or room for better efficiency, process and organize paperwork, or identify scheduling habits that will help someone move through their day with more flow and control. I specialize in working with the elderly and people with ADD/ADHD who need assistance identifying methods of organization that complement their phase of life and the way their brains work.

It’s absolutely essential to me that I am constantly working with a person-centered approach where the specific individual that I’m working with is given tools and solutions that are tailored to them. I’m most proud of being able to work with people in a way that is not only goal and solutions oriented, but brings fun and lightness to aspects of life that many people dread. I care about my clients and their long-term trajectory and always hope that our work together leaves them feeling more empowered, capable and at peace.

What has been the most important lesson you’ve learned along your journey?
I think the most important lesson that I’ve learned is that bringing heart and integrity to your job doesn’t have to be a pipe dream. Finding that intersection of where your gifts and the world’s needs collide is where you can offer both. It sounds cliche, but it really feels true.

Contact Info:

• Website: https://www.newfoundationsorganizing.com
• Facebook: https://www.facebook.com/newfoundationsorganizing